SMB Business Topics

Helpful articles to increase small to mid-size business success

  • SMB Marketing Best Practices: Easy Reading Is Key to Email Success

    SMB Marketing Best Practices: Easy Reading Is Key to Email Success

    With some simple tweaks and insight, you can improve your email effectiveness and get a leg up on your competition.

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  • 2019 SMB Mobile and Digital Technology Trends

    2019 SMB Mobile and Digital Technology Trends

    Mobile is changing the way that SMBs and large companies alike conduct business, make decisions, and become more agile.

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  • Creative Freelancers Make Marketing Projects Perfect

    Creative Freelancers Make Marketing Projects Perfect

    Though finding the right freelance talent takes time, there have never been so many valuable resources at your disposal as there are today. If your business is set to undertake a large project,...

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  • Attract Media Attention for Your Business with Press-Worthy News

    Attract Media Attention for Your Business with Press-Worthy News

    The best way to reach the most people in the shortest amount of time is with publicity.

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  • 6 Essentials for an Effective Marketing Strategy

    6 Essentials for an Effective Marketing Strategy

    Despite shrinking budgets, marketing teams are still expected to deliver on initiatives including lead generation, advertising and public relations, content creation, and social media management....

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  • Creating Your Buyer Personas

    Creating Your Buyer Personas

    A buyer persona is a semi-fictional representation of your ideal customer based on actual research and some educated assumptions. Crafting buyer personas will help you segment your contact...

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  • 10 Email Practices to Avoid

    10 Email Practices to Avoid

    Tips to reduce the chances of your emails being sent straight to the junk folder

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  • Don’t Discount Events in Your B2B Marketing Strategy

    Don’t Discount Events in Your B2B Marketing Strategy

    Marketers need to go where their audience is and increasingly, that place is online. But that doesn’t mean you should discount traditional marketing activities like events with print advertising,...

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  • 5 Common Marketing Mistakes SMBs Should Avoid

    5 Common Marketing Mistakes SMBs Should Avoid

    When SMBs consider the hundreds of ways to market their businesses, determining which activities are essential can seem a daunting task. After all, there are online and offline strategies to...

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  • Enable Customer Service and Field Support with Mobile CRM Tools

    Enable Customer Service and Field Support with Mobile CRM Tools

    The expected level of customer experience (CX) a visitor to your store or business has today is vastly higher than what it was just three years ago. Mobile CRM has been a primary driver for...

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  • How to Properly Nurture Your Sales Leads

    How to Properly Nurture Your Sales Leads

    “Lead nurturing,” or developing of valuable new leads into customers is central to the success of every SMB. It involves learning about your prospects’ needs, engaging with them through multiple...

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  • Use This Simple Model to Resolve Common Customer Service Complaints

    Use This Simple Model to Resolve Common Customer Service Complaints

    Demanding customer expectations, human error, and continuous change make it a challenge to maintain consistently high customer service standards. Given all of these variables, it’s important to...

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  • Build Customer Relationships with Superior Online Service

    Build Customer Relationships with Superior Online Service

    Whether your business has an ecommerce site or services clients through an online presence, today’s digital customer service standards favor businesses that exceed expectations. Your customers or...

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  • For SMBs, Sales and Marketing Teamwork Is the Key to Success

    For SMBs, Sales and Marketing Teamwork Is the Key to Success

    Marketing and sales have been traditionally set up at SMBs to run independently of each other in both B2B and B2C settings. Your marketing efforts generate interest in your products and services,...

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  • Website Evaluation Checklist Maximizes Visibility and Performance

    Website Evaluation Checklist Maximizes Visibility and Performance

    After a website launch, and once established, many SMB executives and owners experience nagging concerns. In all of our work to perfect this website, did we miss something important? By checking...

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  • LinkedIn for Small and Medium Sized Businesses, Part 1

    LinkedIn for Small and Medium Sized Businesses, Part 1

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  • Advantages of Cloud Computing for Small Businesses

    Advantages of Cloud Computing for Small Businesses

    What exactly is cloud computing, and why is it so important?

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  • PCI Compliance: What It Is and Why Your Business Depends on It

    PCI Compliance: What It Is and Why Your Business Depends on It

    If your business accepts card payments and stores, processes, and transmits cardholder data, you should strongly consider becoming compliant with PCI’s standards.

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  • 5 Best Practices for Building Your Business through Social Media

    5 Best Practices for Building Your Business through Social Media

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  • How to Get Your Business Optimized for Local Search

    How to Get Your Business Optimized for Local Search

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